The Marketing Manager is responsible for enhancing the organization's profile, brand identity and community engagement. The Marketing Manager works to deliver a clear narrative and voice to build awareness about Weeksville Heritage Center’s work and impact. The position works closely with multiple areas in the organization including public programs and development/fundraising. The Marketing Manager reports to the President and CEO.
Primary Responsibilities
Develop and manage all branding instruments and materials through traditional and digital marketing including: eblasts, social media platforms (Twitter, Instagram, Facebook, and Youtube), and WHC’s website
Create compelling digital content
Execute and evaluate targeted paid advertising campaigns
Develop marketing plan with clear benchmarks and deliverables
Maintain and update WHC’s website
Create scheduled engagements through Mailchimp
Identify and cultivate strategic media based partnerships to ensure key successes in community engagement efforts
Employ analytics, SEO, micro targeting, and geotargeting to increase attendance and awareness
Integrate marketing work into the organization’s Customer Relationship Management (CRM) system