The Social Media Manager will be a member of the Marketing team dedicated to driving awareness, engagement and conversion for Wildlife Conservation Society’s 5 Parks: Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo.
The Social Media Manager will work closely with the Director of Marketing as well as the creative team to build brand awareness, engage + strengthen relationships with followers, educate people on our conservation work and inspire them with our larger purpose. Additionally, we want to generate revenue, both directly and indirectly, by promoting:
ticket reservations
membership acquisition
products (i.e., Wild Encounters, Treetop Adventure)
events (i.e., Holiday Lights, Boo at the Zoo) among key consumer targets
The Social Media Manager will be responsible for the overseeing the social strategy to day-to-day execution and optimization of social campaigns. This includes the following:
Management:
Lead the creative ideation and development to deliver social content for all 5 Park Social pages, each with 3 social platforms (Facebook, Twitter, Instagram).
Maintain and elaborate on content buckets, which includes: animal stories, inside look (keeper Q&As, virtual live cams), active engagement (quizzes), conservation stories, cool science, viral moment, and community.
Own goals and performance metrics for campaigns; monitor regularly to understand the effectiveness of the strategy and creativity, making recommendations for continuous improvement.
Own productive strategic meetings with key members to create larger social campaigns focused on promoting special events and initiatives.
Must be able to problem solve with positive mindset.
Lead, develop, and launch social strategies and campaigns. Must have strong copy writing skills to write social posts.
Must be on-site to capture content. The ideal candidate would have a background in content creation for digital with editing skills. Being able to story-tell is a must.
Coordinate with other departments and seek out content/stories. Must be good at building and maintaining relationships.
Form relationships internally with other departments such as; Guest Relations, Zoos & Aquariums, Membership, Digital & Websites and EGAD (Exhibition and Graphic Arts Department).
Continuously ideate and innovate within the social space. Must always be up-to-date on the latest social trends.
Must oversee customer service comments with response strategy in timely manner.
Qualification Requirements
Qualifications:
Bachelor’s Degree from an accredited four-year college or university in related profession/field.
5+ years of experience in social media and digital marketing, ideally for a brand with passionate end users.
Experience managing social pages (Facebook, Instagram, Twitter, YouTube) with significant follower growth is a must. Please do not apply if you do not have this experience.
Experience with Zoo, Aquarium, Cultural Institution or Attraction is a plus.
Experience developing and using video is a plus.
A track record of success building and optimizing social accounts/campaigns. Key examples will be important for candidate.
Excellent communication and presentation skills, combined with the ability to collaborate across functions